Digital has disrupted – is your business ready?

Digital businesses are rapidly taking over the world, just look at the industry shakeup Koala Mattress is causing. In fact, a lot of these digital businesses have chosen to operate exclusively online, taking advantage of lower overheads, identifying competitive advantages fuelled by change and technology, and there is a growing trend of these businesses outgrowing some industry veterans. But…

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The Worst Advice We’ve Ever Heard About Digital Marketing

Everyone seems to be an expert in digital marketing these days. With so many “experts” in the field, some poor advice is sure to surface. We’ve talked to a number of qualified digital marketing experts, to see what they have to say about bad advice they’ve heard while working in the industry. “You don’t need an SEO migration…

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Brand Awareness in the Digital Age – How Qantas Leveraged Data to Save its Brand

Brendan Lidster, the Operations Manager of Reload Media in Asia-Pacific, shuttles back and forth between Australia and the Philippines twice a month. When asked what airlines he considers when purchasing his air transportation, his immediate answer was “Qantas”. Brendan is just one of the countless Australians who hold Qantas as their top-of-mind air transportation provider….

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Flying blind? How to nail your marketing channel selection

Marketing is an essential element for business growth and success, which is why businesses allocate significant budgets to marketing activities that will get their brand in front of more eyeballs and drive more sales. But many businesses are ‘flying blind’, not understanding what channels are contributing to marketing success and which are simply not the right fit and/or…

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How Technology is Impacting Marketing

  Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…

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