Brand Awareness in the Digital Age

Modern marketing has taken on a proactive and research based approach as we discover day to day electronic equipment, apps, and cutting edge techniques, that assist us in measuring, adjusting, and reaching our audience. Decades gone marketing was undertaken offline, with brand awareness generated and KPI’s achieved less measurable. Through technological progression the success of…

Written by . Posted on .

Flying blind? How to nail your marketing channel selection

Marketing is an essential element for business growth and success, which is why businesses allocate significant budgets to marketing activities that will get their brand in front of more eyeballs and drive more sales. But many businesses are ‘flying blind’, not understanding what channels are contributing to marketing success and which are simply not the right fit and/or…

Written by . Posted on .

How Technology is Impacting Marketing

  Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…

Written by . Posted on .

7 Business Trends to Watch in 2017

In order to compete in an ever-changing business landscape, it is important for business owners and managers to stay on top of innovations, business trends, and new and improved ways of doing things. This allows for adaptation in line with external changes, and can lead to identification of opportunities for increased efficiencies and improved processes….

Written by . Posted on .

Social Media Marketing 101

  Based on data from the Australian Bureau of Statistics, there are 24,112,009 million Australians as of June 27, 2016. Fifteen million of which (as of February 2016), have a Facebook account according to Vivid Social Research Division. That’s a little over 62% of the total number of Australians. By any standards, that’s plenty! And…

Written by . Posted on .

Connect with us