Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…Posted on .
Reload Consulting Blog
In order to compete in an ever-changing business landscape, it is important for business owners and managers to stay on top of innovations, business trends, and new and improved ways of doing things. This allows for adaptation in line with external changes, and can lead to identification of opportunities for increased efficiencies and improved processes….Posted on .
Based on data from the Australian Bureau of Statistics, there are 24,112,009 million Australians as of June 27, 2016. Fifteen million of which (as of February 2016), have a Facebook account according to Vivid Social Research Division. That’s a little over 62% of the total number of Australians. By any standards, that’s plenty! And…Posted on .
“Opportunity. Uncertainty. Failure. Expense. Work. Risk.” These are just a few words that constantly go through the mind of startup founders and owners who are experiencing the pains of setting up or growing a business. It is not a surprise that they feel anxious especially since nine out of ten startups fail. But those that…Posted on .
Not all small business owners had a marketing strategy in place for their business upon launch. Some have been lucky and their businesses are still operating, with some even thriving. However, for most small business owners, not having a marketing strategy in place can mean failure to reach the business’ full sales potential or eventually…Posted on .