Is There a Market for Your Business Idea?

Have you ever heard the Field of Dreams line “If you build it, they will come?” It’s a nice notion in a fictional movie, but a dangerous motto when starting a business. In reality, if you build something, the chances are that someone else may have already built it or ‘they’ (being your market) may not in fact…

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Custom or template – which business plan is right for you?

Having a clear plan in place to provide direction for your business is imperative to achieving success in any industry. You wouldn’t drive somewhere new without first consulting a map (or at the very least asking for directions) and likewise, without a business plan you can risk veering off track, which can spell disaster for…

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Website Usability – Make or Break

In our ever connected, “always-on” world, have you ever stopped to wonder what it takes to keep someone satisfied and engaged with your brand online? And in particular your website? When we look at how long an average user spends on a web page, business owners and marketers are faced with a window of opportunity…

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From Idea to Launch – Strategic Planning for Websites that Convert!

46 years after the world was first introduced to the internet, the way that we interact with the online world has come a long way. With over 1,210,000,000 websites worldwide and growing by the millisecond, online interaction has in fact become a central component of our day-to-day lives. However, despite the world’s online population spending…

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Getting Started on a Shoestring

You’ve identified a gap in the market, you have an idea, but investors aren’t interested. Question: What is a cash-constrained entrepreneur to do? Answer: Shoestring. Starting a business on a shoestring budget is becoming one of the most popular ways for entrepreneurs to launch their dream ventures. Shoestring Startups, also known as Lean or Bootstrap…

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