Marketing Metrics that Matter Part 2

Titus Maccius Plautus, a roman playwright who lived from 254 BC to 184 BC once said that, “You must spend money to make money.” Not everyone agrees with this saying. However, if you are a business owner and you are spending money, you would want to know if the investment that you’ve made was worth…

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Marketing Metrics that Matter Part 1

When engaging in a particular marketing activity, each activity should have a goal attached to it. Examples of goals are: to increase sales, to increase brand awareness, to generate new leads, or engagement and customer retention. For each of these goals, there are several metrics that can be monitored. Increase in sales – Selling is…

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Small Business Owner’s Guide to Owning a Website

  If you don’t already have a website for your business, it might be high time you invest in one. The Internet has changed the way people find their information, communicate, conduct business, market products and services as well as the way people shop. Data from the ACMA Communications report 2013–14 series, that examined how…

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The perfect match – Create a brand personality your customers love!

When we hear the term ‘brand’, we often think of the logo – the visual representation of a brand. But what about everything else that makes up that brand? Such as, the value proposition, the tone of voice, the customer promise… the brand personality. Every brand has a personality, whether unintended or planned. Either way, it’s a…

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How to Tell if your Marketing Activity is Effective

  Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…

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