Social Media Marketing 101

  Based on data from the Australian Bureau of Statistics, there are 24,112,009 million Australians as of June 27, 2016. Fifteen million of which (as of February 2016), have a Facebook account according to Vivid Social Research Division. That’s a little over 62% of the total number of Australians. By any standards, that’s plenty! And…

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Need a Motivational Boost? Top Quotes to Motivate Startup in 2016

“Opportunity. Uncertainty. Failure. Expense. Work. Risk.” These are just a few words that constantly go through the mind of startup founders and owners who are experiencing the pains of setting up or growing a business. It is not a surprise that they feel anxious especially since nine out of ten startups fail. But those that…

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Why you should have a marketing strategy

Not all small business owners had a marketing strategy in place for their business upon launch. Some have been lucky and their businesses are still operating, with some even thriving. However, for most small business owners, not having a marketing strategy in place can mean failure to reach the business’ full sales potential or eventually…

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Marketing Metrics that Matter Part 2

Titus Maccius Plautus, a roman playwright who lived from 254 BC to 184 BC once said that, “You must spend money to make money.” Not everyone agrees with this saying. However, if you are a business owner and you are spending money, you would want to know if the investment that you’ve made was worth…

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Marketing Metrics that Matter Part 1

When engaging in a particular marketing activity, each activity should have a goal attached to it. Examples of goals are: to increase sales, to increase brand awareness, to generate new leads, or engagement and customer retention. For each of these goals, there are several metrics that can be monitored. Increase in sales – Selling is…

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