Marketing Metrics that Matter Part 2

Titus Maccius Plautus, a roman playwright who lived from 254 BC to 184 BC once said that, “You must spend money to make money.” Not everyone agrees with this saying. However, if you are a business owner and you are spending money, you would want to know if the investment that you’ve made was worth…

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Marketing Metrics that Matter Part 1

When engaging in a particular marketing activity, each activity should have a goal attached to it. Examples of goals are: to increase sales, to increase brand awareness, to generate new leads, or engagement and customer retention. For each of these goals, there are several metrics that can be monitored. Increase in sales – Selling is…

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The perfect match – Create a brand personality your customers love!

When we hear the term ‘brand’, we often think of the logo – the visual representation of a brand. But what about everything else that makes up that brand? Such as, the value proposition, the tone of voice, the customer promise… the brand personality. Every brand has a personality, whether unintended or planned. Either way, it’s a…

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How to Tell if your Marketing Activity is Effective

  Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…

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How to Reduce Turnover: Adjust Your Recruitment & Onboarding Processes

High employee turnover is bad for business. It’s that simple. Here are the reasons why; 1. New employees are costly, there are expenses associated with hiring new employees, such as advertising fees and recruitment fees. Training employee also has corresponding costs attached. It has been estimated that the hiring and training of new members can…

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