Author Archives: Craig Somerville

Position: Director

Craig Somerville is one of two Directors of Reload Consulting, providing innovative and practical solutions for a range of clients.

Craig has worked with some of Australia's leading companies, providing consulting solutions to clients in automotive, IT, professional services, retail and more.

His unique approach to running a business in today's modern marketplace offers great insight into what makes companies successful.

Author Posts

15 July 2011

The Great Social Media Bubble

Social Media is overrated. There, I said it. In fact, Social Media is well on it’s way to becoming the next economic bubble. And what’s remarkable is that we’re only just a decade on from the dot com burst, which … Continue reading

Posted in Economy | Leave a comment
3 May 2011

Dollar Hits New High: What it Means for Business

Well, we were right…kind of. Around 15 months ago we made the prediction via Twitter that the Australian Dollar would hit US $1.10 by Christmas. At the time the Aussie dollar was buying around 90 US cents and opinion was … Continue reading

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5 April 2011

How to Make Your Business Plan Work

Time and time again we hear business owners say “we’ve had a business plan in the past, but it didn’t work” as justification for not writing a business plan. Whilst there’s no doubt that business plans can sometimes fail, the … Continue reading

Posted in Business Planning | Tagged , , , | Leave a comment
20 April 2010

Innovation the Key to Business Success

Businesses go through good times and bad times. The economy goes up and down. Market sentiment rises and falls. Throughout all this, the companies that survive are those that constantly innovate. Stagnant companies get found out, particularly during economic slowdowns, … Continue reading

Posted in Business Planning | Tagged , | 1 Comment
16 February 2010

Australia’s Monetary Policy: Right or Wrong?

The International Monetary Fund (IMF) came out this week and claimed that Australia (as well as a number of other Western countries including New Zealand, Canada & the UK) has been getting it wrong when it comes to our inflation … Continue reading

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20 January 2010

2010: The Year For Importers

While the world recovers from the global recession, Australia is taking it pretty easy. Job losses were below anticipated figures, GDP growth rates exceeded expectations, and interest rates didn’t reach the “free money” levels of some other economies. As a … Continue reading

Posted in Economy | Tagged , , | 3 Comments