Author Archives: Craig Somerville
The Great Social Media Bubble
Social Media is overrated. There, I said it. In fact, Social Media is well on it’s way to becoming the next economic bubble. And what’s remarkable is that we’re only just a decade on from the dot com burst, which … Continue reading
Dollar Hits New High: What it Means for Business
Well, we were right…kind of. Around 15 months ago we made the prediction via Twitter that the Australian Dollar would hit US $1.10 by Christmas. At the time the Aussie dollar was buying around 90 US cents and opinion was … Continue reading
How to Make Your Business Plan Work
Time and time again we hear business owners say “we’ve had a business plan in the past, but it didn’t work” as justification for not writing a business plan. Whilst there’s no doubt that business plans can sometimes fail, the … Continue reading
Innovation the Key to Business Success
Businesses go through good times and bad times. The economy goes up and down. Market sentiment rises and falls. Throughout all this, the companies that survive are those that constantly innovate. Stagnant companies get found out, particularly during economic slowdowns, … Continue reading
Australia’s Monetary Policy: Right or Wrong?
The International Monetary Fund (IMF) came out this week and claimed that Australia (as well as a number of other Western countries including New Zealand, Canada & the UK) has been getting it wrong when it comes to our inflation … Continue reading
2010: The Year For Importers
While the world recovers from the global recession, Australia is taking it pretty easy. Job losses were below anticipated figures, GDP growth rates exceeded expectations, and interest rates didn’t reach the “free money” levels of some other economies. As a … Continue reading


