Tag Archives: Marketing
Product Positioning: Stand Out From the Crowd
It is important to develop a product positioning strategy to influence how your product is perceived in the market and where it is positioned. Product positioning can be made easier through effective branding. Take for example Toyota and Lexus which are … Continue reading
The Importance of Branding
In today’s market, there is an increasing number of marketing and advertising channels available. This is resulting in intensified competition as companies try desperately to “cut through the clutter” to gain customers’ attention and dollars. As competition increases, what makes … Continue reading
Wasted Sales Opportunities Costing Business
Over the last few months, we have been seeing a number of clients with extremely good traditional and digital marketing activities wasting their sales conversion opportunities by not having a proactive sales team at the helm to close the deal. … Continue reading