Case Studies 

A sample and overview of a few recent business, SEO and web consulting projects are outlined below. Click here for a list of our clients.

Case Study 1 - Creative Business Benchmarker

Creative Business Benchmarker is a joint project between the ARC Centre of Excellence for Creative Industries and Innovation, the Queensland University of Technology and the Queensland Department of Tourism, Regional Development and Industry.

Reload Consulting has provided strategic business, technical, usability and web consulting services to the project since 2007. This has included needs analysis studies, functional requirements workshops, project management, risk management, technical and IT strategy, website design and development strategy, management of a pilot study and SOA architecture recommendations.

Key areas of the consultancy included usability workshops, stakeholder needs analysis workshops, online survey software tool selection, IT scoping, user centered Open ID security and authentication requirements and reports. 

Representatives from Reload Consulting met with various stakeholders to identify the needs of their target users and coordinated the business vision and goal setting from a user centered design approach.

Reload Consulting also met with web designers, IT developers and hosting providers to ensure a holistic approach to the user focused outcomes.

The outcome was a comprehensive report featuring key recommendations for the user needs, stakeholder requirements and software tool selection to run the pilot. This has enabled a rapid development and turnkey solution for the CBIS pilot and allowed the various stakeholders to meet key criteria and milestone objectives.

Keywords: Business Strategy, Web strategy, Web Design, Analysis, Online Surveys, Usability Consulting, Identity management, Stakeholder Analysis, Supplier Selection

Case Study 2 - Babywedge

The BabyWedge is now seen as one of Australia's baby product success stories, having experienced rapid take up and sales of the product through national baby retail outlets and small boutique operators.   Reload Consulting was engaged by the founders of the popular babywedge to provide overall business strategy, innovation and new product development to ensure the product was ready for market and a Sydney launch all within 4 months.

Reload Consulting continues to work closely in an executive mentoring role with the founders providing ongoing strategy and innovation to take the product suite international.

Reload Consulting has provided to BabyWedge staff:

• Business strategy and new product development 
• SWOT analysis
• Financial strategy and planning
• Risk management
• Needs analysis
• Innovation sessions
• Supplier and manufacturing consulting

International contacts for offshore manufacturing feasibility

Design and creative assistance

Focus groups for product and branding

Distribution and supply chain strategy

Web strategy and Internet branding

Search Engine Optimisation and Search Marketing advice

Keywords: Business Strategy, Web strategy, Focus Groups, Search Engine Optimisation, Financial Advice, Business Plans, Web Design, Analysis, Stakeholder Analysis, Supplier Selection

Case Study 3 - Bartons Holden

This pay per click (PPC) program is finding new customers in a cost effective way for all of the Barton's Group businesses. Reload Consulting works closely with Bartons management to ensure conversions are closely tracked and monitored.

For the web strategy and search engine optimisation consulting phases, Reload Consulting closely analysed the websites, recommended a rebuild in CSS for better search readability and then has already delivered amazing results with first page rankings for many of the Groups' important search terms in Google. All this is a short space of time!

For example the term "Holden Brisbane" is a popular search term for Brisbane Holden Dealers and Reload Consulting has optimised the Groups' websites to allow high positions on the first page of Google for multiple dealerships.

Page ranks for each of the businesses has also been dramatically increased and this increased inetrnet and online marketing profile is assisting in growing Bartons.

Keywords: Web strategy, Website Design, Programming, Search Engine Marketing, Search Engine Optimisation, Web 2.0 Consulting, Usability Consulting

Case Study 4 - Pampered.com.au

Sales have recently tripled due to Reload Consulting's innovative online search engine optimisation (SEO) techniques and Reload Consulting qualified Google AdWords staff continue to manage successful search engine marketing campaigns.  

Keywords: Web strategy, Website Design, Programming, Business Coaching, Search Engine Marketing, Search Engine Optimisation, Financial Advice, Web 2.0 Consulting, Usability Consulting, Reporting, Market Research, Innovation Workshops