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Digital Strategy

We understand the importance of getting your business’ digital strategy right. From optimising the user experience, to digital marketing and promotions, to improving internal operational efficiencies. The need to have an objective-focused digital strategy cannot be underestimated.

Whether you are simply wanting to make improvements to your business’ digital presence, or if you are wanting to undergo a digital transformation – applying digital technology across all relevant aspects of your business, our consultants can help you turn this into a reality.

We work with our clients to develop complete, Integrated Digital Strategies (IDS) that allow their business to maximise its online performance and/or improve efficiencies, in order to better compete in the digital age.

Digital Marketing Strategy

A Digital Marketing Strategy is beneficial when you wish to move your business’ marketing activities forward into the 21st century, or if you are already engaging in digital marketing and want to identify how to improve your approach and digital marketing performance.

A sound Digital Marketing Strategy:

  • Provides a clear direction for digital marketing activities, so that everyone knows the play.
  • Ties the business and marketing objectives to well defined, easy-to-follow actions.
  • Allows for a birds eye view, for greater visibility of opportunities.

Whatever your online objectives are, our integrated approach to Digital Marketing Strategy means your business can develop an actionable plan with measurable outcomes. Through our unique approach to online strategy, you are putting your business in the best possible position to succeed in the digital marketplace.

Digital Transformation Strategy

The benefits of digital for business are not limited to marketing and promotions. We work with businesses that are looking to improve by leveraging digital technologies across all relevant areas of internal operations and external communications, through the development of action-focused Digital Transformation Strategies.

Digital disruption is impacting businesses across all industries at varying levels, meaning that the strategic adoption of digital technologies is now crucial for businesses to remain relevant and profitable.

We work with businesses to develop strategies to leverage digital technology for leaner, more agile, and more cost effective operations, with a focus on which areas of the business can benefit most from digital efforts – such as improvements to efficiency, enhanced company culture, increased value for customers, and more.

  • Objectives & Analytics Review

  • Competitor Analysis

  • Website Usability Audits

  • Content Planning

  • Conversion Recommen-dations

  • Tracking & Analytics

  • Social Media Guidance

  • EDM & Database Integration

  • Website Development Briefs

Objectives & Analytics Review

Our web experts can analyse your website’s statistics to determine the most popular pages on your website and how long users are spending on each page. This information can then be used to guide the implementation of designs and strategies that will increase the time that users are spending on your website, ultimately leading to an increased conversion rate.

Competitor Analysis

Evaluating your competitors and their operations provides an effective way to measure the industry conditions and identify ways to strengthen your position in the market. We can undertake benchmarking evaluations to compare your business within the industry.

Website Usability Audits

Our usability experts can analyse your website’s layout, functionality and site structure, to identify key elements that may be inhibiting the usability of your website. Poor usability on a website can significantly impact on the likelihood of conversions. These audits identify the source of usability problems and can be used to provide clear, practical advice for improvement.

Content Planning

We work closely with our clients to determine the optimal messages and information types that should be presented across the website, social media posts and in blog articles. This information directs our recommendations for targeted content creation.

Conversion Recommen-dations

To work towards achieving key website objectives, we provide recommendations on how best to encourage visitors to take a desired action (conversion). The conversion recommendations provide techniques to encourage conversions, ranging from a purchase on your website to simply encouraging visitors to get in touch with your sales team or to download a resource.

Tracking & Analytics

To ensure your website is performing to the best of its ability, it is important to accurately track and monitor the visitor trends and behavioural data from your website, and look out for performance enhancing opportunities. Effective tracking of user interactions involves a number of advanced tools and methods, each of which we can help you to implement.

Social Media Guidance

Our social media guidance services are designed to help you harness the customer relationship building nature and extensive audience reach that social media platforms, such as Twitter, Facebook, Google+, YouTube, Instagram, LinkedIn and Blogs, can offer businesses. Our consultants guide our clients in developing social media policies, schedules and content plans.

EDM & Database Integration

Email Direct Marketing (EDM) and database integration are important elements to consider when developing your Digital Strategy. These elements must work in sync with other digital channels to provide and store mutually beneficial information about your customers. This information is then invaluable to ensuring that your customers receive the most relevant information at the most appropriate time.

Website Development Briefs

We will assess your existing website or website concept, to develop a professional blueprint or Website Development Brief that outlines, in detail, the requirements of the website development. This document can then be handed directly to your chosen design and development agency for implementation.

Digital Strategy Australia

We have worked with a range of clients right across Australia, developing digital strategies from the ground up. To view some of our past clients, please click here.

Digital Strategy Brisbane

Based in Brisbane, we are experienced in developing comprehensive digital strategies that create value for your business. To find out how we can help with your digital strategy, please visit our contact page or use the form on the right.

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