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Marketing Plans

When developing a Marketing Plan, we take a ‘strategy first’ approach to ensure that all your marketing is aligned with and developed to help achieve your business and marketing objectives. This means that as well as delivering innovative marketing solutions for your business, we ensure that your business can get high returns on its marketing investments and attract new clients that meet your specific target market and revenue requirements.

By working closely with you to understand your business and marketing objectives, we are able to write Marketing Plans that, once implemented, provide strategies that will contribute to a boost in sales and an increase in brand equity. We know that there is no one-size-fits-all when it comes to a businesses marketing strategy, so we make sure that we take the time to understand your business to deliver a Marketing Plan that meets your budget and resourcing requirements, providing marketing tactics that are right for your business, industry and target market.

Our approach to strategic marketing planning is goal-driven, focussing on the specific elements of your business’ marketing mix and the targeted return on investments. We develop metrics for your marketing and provide methods for tracking so that you can measure and refine the strategy and tactics over the long term.

Marketing Plan Inclusions

Whilst every marketing plan is unique based on each business’ objectives and requirements, the model below depicts some of the elements that can be included in your plan. Click on the topics you’re interested in for more information!

  • Situation Analysis

  • Marketing Objectives

  • Market Analysis

  • Branding & Positioning

  • Product & Service Strategy

  • Promotional Strategy

  • Sales Planning & Pricing

  • Marketing Timelines

Situation Analysis

Our consultants will work with you to analyse your business’ current market situation by determining its strengths, weaknesses, opportunities and threats. We look at your market, profiling your targeted customers and gathering information to aid in your sales and branding approach.

Marketing Objectives

Smart marketing objectives that align with your business' goals are crucial to any marketing strategy. We can help you to develop objectives that are achievable and measurable for your business, while also ensuring that you continue to push the boundaries with an innovative approach.

Market Analysis

Whether you're looking to expand into new markets, add new products or services to your current offering or simply take your business to the next level, we will research the competitive landscape of your market to determine your competitive comparison and identify your competitive advantages.

Branding & Positioning

Clear and consistent positioning and branding is critical to long term marketing success. This involves identifying your business’ value proposition and creating a positioning strategy that makes your business stand out. We will work with you to develop your brand’s identity and an ideal positioning strategy that will then guide all your marketing activities.

Product & Service Strategy

Before marketing your products successfully, you must determine exactly what makes up your product or service and what key attributes make it valuable to the target market. Developing a clear Product and Service Strategy with us can help you to add value to your offering, uncover additional revenue streams, or gain efficiency in your current development or distribution.

Promotional Strategy

A key component of any marketing plan is the promotional activities (or tactics) that will be undertaken. We will develop a promotional plan and schedule that details practical, step by step details for the implementation of your advertising and promotional activities, across both the short and long term future of your business.

Sales Planning & Pricing

Our Marketing Plans focus on your business’ pricing and sales strategies, with the aim of developing quality pricing structures to attract new business, keep existing customers and reflect the desired positioning of your business and brand.

Marketing Timelines

Our Marketing Plans provide detailed guidance on exactly how to implement your marketing strategies, within a comprehensive timeline and action plan. These plans outline the necessary requirements for executing your marketing strategy successfully, including budgets, human resource needs, supplier requirements and more.

Our Approach

No matter what stage your business is currently at, or what its specific needs and requirements are, we can deliver a marketing planning process that will meet your requirements and help to take your business to the next level, whatever that might look like. We can run consulting sessions over a number of weeks, or undertake workshops with your team. Our flexible approach allows us to accommodate any delivery format and tailor our approach specifically to your requirements.

Once your Marketing Plan is complete, we can provide ongoing reviews or consulting sessions to help you stay on track while implementing the actions outlined in your plan. If you would rather not be involved in the day-to-day execution of your plan, or if you’re short on time or resources, our Marketing Implementation and Management services can provide you with ongoing marketing support.

We can also deliver Marketing Plans in conjunction with a range of other services, such as including it as a part of our comprehensive Business Plans.

Marketing Plans Brisbane

We are Brisbane’s Marketing Plan specialists, providing professional marketing advice and strategic planning to assist in achieving your business’ objectives. Our marketing consultants make the effort to understand the needs of all business’ and are experienced working with business of all sizes and types across a diverse range of industries. This experience and our customised, strategic approach allow us to develop a Marketing Plan that will suit your needs and deliver the outcomes that you want.

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