Not all small business owners had a marketing strategy in place for their business upon launch. Some have been lucky and their businesses are still operating, with some even thriving. However, for most small business owners, not having a marketing strategy in place can mean failure to reach the business’ full sales potential or eventually…Posted on .
If you don’t already have a website for your business, it might be high time you invest in one. The Internet has changed the way people find their information, communicate, conduct business, market products and services as well as the way people shop. Data from the ACMA Communications report 2013–14 series, that examined how…Posted on .
High employee turnover is bad for business. It’s that simple. Here are the reasons why; 1. New employees are costly, there are expenses associated with hiring new employees, such as advertising fees and recruitment fees. Training employee also has corresponding costs attached. It has been estimated that the hiring and training of new members can…Posted on .
Digital Strategy although critical to a business’ execution of digital marketing, can be a quite a challenging area to understand and define for your business.This article aims to shed some light on the details and outline exactly what it is and isn’t, why it is important and what it can do for businesses. So what is…Posted on .
In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…Posted on .