Holly Middleton invited back to guest lecture for QUT’s emarketing course

Queensland University of Technology had Holly Middleton back a second time to present a guest lecture for the next generation of digital marketers within their eMarketing course. The topic surrounded the importance understanding target markets for effective website usability and also the process of developing a clear roadmap to guide development projects.

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Getting Started on a Shoestring

You’ve identified a gap in the market, you have an idea, but investors aren’t interested. Question: What is a cash-constrained entrepreneur to do? Answer: Shoestring. Starting a business on a shoestring budget is becoming one of the most popular ways for entrepreneurs to launch their dream ventures. Shoestring Startups, also known as Lean or Bootstrap…

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