The Queensland Government has recently opened applications for a business grant, specifically targeting stay-at-home-parents who run a home-based business. Under the program, stay-at-home parents who run or are exploring the possibility of operating a business can apply for funding of up to $5000. Round one applications open on 24 August 2015 and close on 24 September 2015.Posted on .
In today’s fast paced business world, our customers and our industry can change rapidly, new opportunities emerge daily and our once cutting-edge products or services can become redundant in a blink of an eye. For businesses to stay relevant and successful, an emphasis on continual innovation and challenging the company’s status quo should…Posted on .
It’s important to develop a product positioning strategy to influence how your product is perceived and positioned in the market. Product positioning can be made easier through effective branding. Take Toyota and Lexus for example, which are both car brands of Toyota Motor Corporation with very different positioning strategies. A Toyota Camry and a Lexus IS may…Posted on .
In today’s market, there is an increasing number of marketing and advertising channels available. This is resulting in intensified competition as companies try desperately to “cut through the clutter” to gain customers’ attention and dollars. As competition increases, what makes some companies triumph whilst others flounder and fail? The answer lies in branding. In most…Posted on .