Marketing is an essential element for business growth and success, which is why businesses allocate significant budgets to marketing activities that will get their brand in front of more eyeballs and drive more sales. But many businesses are ‘flying blind’, not understanding what channels are contributing to marketing success and which are simply not the right fit and/or…Posted on .
In order to compete in an ever-changing business landscape, it is important for business owners and managers to stay on top of innovations, business trends, and new and improved ways of doing things. This allows for adaptation in line with external changes, and can lead to identification of opportunities for increased efficiencies and improved processes….Posted on .
This year, NCDFREE’s advocacy, innovation and leadership bootcamp came to Brisbane. Sahlia Painter helped participants to better develop and promote their personal and professional brand, supplying the structure and materials for an interactive workshop.Posted on .
The SMART 100 is one of the largest and longest running innovation awards in Australia, with over 700 nominations and 100 innovations profiled and ranked each year. Sahlia Painter was invited for the second year running to be a Maven Judge for this year’s awards, reviewing the 100 profiled innovations to contribute towards their final ranking.Posted on .
When we hear the term ‘brand’, we often think of the logo – the visual representation of a brand. But what about everything else that makes up that brand? Such as, the value proposition, the tone of voice, the customer promise… the brand personality. Every brand has a personality, whether unintended or planned. Either way, it’s a…Posted on .