Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…Posted on .
“Opportunity. Uncertainty. Failure. Expense. Work. Risk.” These are just a few words that constantly go through the mind of startup founders and owners who are experiencing the pains of setting up or growing a business. It is not a surprise that they feel anxious especially since nine out of ten startups fail. But those that…Posted on .
Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…Posted on .
The competition among businesses is tougher than ever before with the advancement of e-commerce giving SME’s reach to a global market. Consumers are now bombarded with a myriad of options for products and services. Thanks to the Internet, all consumers need to do is ‘Google’ and they will have access to a broad range of brands…Posted on .
It’s common knowledge that being a business owner requires you to wear several hats, especially at the beginning of your entrepreneurial journey. Starting a business requires a unique juggling act between many areas of the operation. However as you grow, taking on too many roles can do your business more harm than good. When to delegate. When…Posted on .