Building a successful business blog can be quite a challenge and can require a great deal of time and effort. A business blog is usually kept on the business’ website and there are a number of benefits of having this blog. A channel to promote your business; Educating your readers on specific topics; Helping your…Posted on .
Social Media is overrated. There, I said it. In fact, Social Media is well on it’s way to becoming the next economic bubble. And what’s remarkable is that we’re only just a decade on from the dot com burst, which saw Internet stocks wiped of close to three quarters of their total value in a…Posted on .
Effective communication at all levels is fundamental to organisational success. Everybody in an organisation is accountable for their own communication which is why organisations need to make sure that their employees are properly trained in effective communication techniques. Below is a list of techniques that we’ve found useful and encourage our clients to adopt in…Posted on .
It’s important to develop a product positioning strategy to influence how your product is perceived and positioned in the market. Product positioning can be made easier through effective branding. Take Toyota and Lexus for example, which are both car brands of Toyota Motor Corporation with very different positioning strategies. A Toyota Camry and a Lexus IS may…Posted on .
Well, we were right…kind of. Around 15 months ago we made the prediction via Twitter that the Australian Dollar would hit US $1.10 by Christmas. At the time the Aussie dollar was buying around 90 US cents and opinion was split over how high it would go. Sadly, it didn’t quite reach the $1.10 mark…Posted on .