How to get the best value from your consultants

Finding a consultant, or a team of strategists, that you feel confident working with can be very difficult. The traditional consulting world is fraught with pitfalls and problems of its own, with many firms being slow to innovate and improve how they deliver real value. A big issue we see in the traditional consulting industry is…

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Our top reason why your strategy shouldn’t be based on competitors

  It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…

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