It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…Posted on .
Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…Posted on .
In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…Posted on .
You have carried out the necessary due diligence, conducted research and now know that there is a viable market for your business idea. It’s an exciting time in the development of your business, but you now realise you need a considerable amount of funds to get started and make your business dream a reality.There is…Posted on .
We’ve all heard the phrase “Time is Money.” Time wasted typically equates to lost opportunities and limitations for income earning, especially in service-based industries. This has been a popular topic in the business space, whereby the correlation between a company’s effective time management (i.e. productivity) and its success, is glaringly clear. Therefore, the obviousness of these concepts can…Posted on .