It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…Posted on .
Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…Posted on .
In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…Posted on .
You have carried out the necessary due diligence, conducted research and now know that there is a viable market for your business idea. It’s an exciting time in the development of your business, but you now realise you need a considerable amount of funds to get started and make your business dream a reality.There is…Posted on .
In today’s fast paced business world, our customers and our industry can change rapidly, new opportunities emerge daily and our once cutting-edge products or services can become redundant in a blink of an eye. For businesses to stay relevant and successful, an emphasis on continual innovation and challenging the company’s status quo should…Posted on .