What You Need to Know About Market Research

In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…

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Is There a Market for Your Business Idea?

Have you ever heard the Field of Dreams line “If you build it, they will come?” It’s a nice notion in a fictional movie, but a dangerous motto when starting a business. In reality, if you build something, the chances are that someone else may have already built it or ‘they’ (being your market) may not in fact…

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