Have you ever heard the Field of Dreams line “If you build it, they will come?” It’s a nice notion in a fictional movie, but a dangerous motto when starting a business. In reality, if you build something, the chances are that someone else may have already built it or ‘they’ (being your market) may not in fact…Posted on .
Having a clear plan in place to provide direction for your business is imperative to achieving success in any industry. You wouldn’t drive somewhere new without first consulting a map (or at the very least asking for directions) and likewise, without a business plan you can risk veering off track, which can spell disaster for…Posted on .
You’ve identified a gap in the market, you have an idea, but investors aren’t interested. Question: What is a cash-constrained entrepreneur to do? Answer: Shoestring. Starting a business on a shoestring budget is becoming one of the most popular ways for entrepreneurs to launch their dream ventures. Shoestring Startups, also known as Lean or Bootstrap…Posted on .
Time and time again we hear business owners say “we’ve had a business plan in the past, but it didn’t work” as justification for not writing a business plan. Whilst there’s no doubt that business plans can sometimes fail, the reasons for this are usually linked to the development or execution of the plan, rather…Posted on .
Businesses go through good times and bad times. The economy goes up and down. Market sentiment rises and falls. Throughout all this, the companies that survive are those that constantly innovate. Stagnant companies get found out, particularly during economic slowdowns, when competition for consumers’ dollars becomes more intense. During these times, innovative companies are able…Posted on .