It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…Posted on .
Digital businesses are rapidly taking over the world, just look at the industry shakeup Koala Mattress is causing. In fact, a lot of these digital businesses have chosen to operate exclusively online, taking advantage of lower overheads, identifying competitive advantages fuelled by change and technology, and there is a growing trend of these businesses outgrowing some industry veterans. But…Posted on .
In order to compete in an ever-changing business landscape, it is important for business owners and managers to stay on top of innovations, business trends, and new and improved ways of doing things. This allows for adaptation in line with external changes, and can lead to identification of opportunities for increased efficiencies and improved processes….Posted on .
One of the most prominent commonalities among small business owners is a general lack of time and resources. If you’re running your own business, then you are no stranger to the juggling act that comes with wearing so many hats. Thankfully, there are a number of great business tools available that are designed to improve efficiencies and…Posted on .
In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…Posted on .