Having a clear plan in place to provide direction for your business is imperative to achieving success in any industry. You wouldn’t drive somewhere new without first consulting a map (or at the very least asking for directions) and likewise, without a business plan you can risk veering off track, which can spell disaster for…Posted on .
In our ever connected, “always-on” world, have you ever stopped to wonder what it takes to keep someone satisfied and engaged with your brand online? And in particular your website? When we look at how long an average user spends on a web page, business owners and marketers are faced with a window of opportunity…Posted on .
There is a common misconception among SMEs that Corporate Social Responsibility (CSR) is purely about philanthropy and that incorporating a CSR strategy will be too costly of an activity. There is some validity to the conception, as CSR does involve philanthropy and it does require a dedicated budget, however it also goes beyond philanthropy to…Posted on .
In the time that’s passed since I completed my MBA, I’ve been asked two questions quite frequently: 1) Was it worth it? 2) What’s the number one thing you learnt? The first question is easy; absolutely. The connections, discussions, and critical thinking you get from undertaking an MBA in the world’s top 15 makes the…Posted on .
At the back end of 2013 I was lucky enough to travel to Macau and parts of mainland China to attend the ‘Young Managers Forum’ hosted by the Asian Association of Management Organisations. The week-long program saw us visit a number of Chinese and foreign owned multinationals operating in Southern China, with the implications for…Posted on .