It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…Posted on .
Sales & Marketing
Brendan Lidster, the Operations Manager of Reload Media in Asia-Pacific, shuttles back and forth between Australia and the Philippines twice a month. When asked what airlines he considers when purchasing his air transportation, his immediate answer was “Qantas”. Brendan is just one of the countless Australians who hold Qantas as their top-of-mind air transportation provider….Posted on .
Marketing is an essential element for business growth and success, which is why businesses allocate significant budgets to marketing activities that will get their brand in front of more eyeballs and drive more sales. But many businesses are ‘flying blind’, not understanding what channels are contributing to marketing success and which are simply not the right fit and/or…Posted on .
Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…Posted on .
Marketing is costly. As a business owner, you want to ensure that your marketing budget is maximized and used for marketing channels and activities that yield the best possible results. To do this you need to be privy to data that can help you make informed decisions about how to allocate budget. There is…Posted on .