Have you ever heard the Field of Dreams line “If you build it, they will come?” It’s a nice notion in a fictional movie, but a dangerous motto when starting a business. In reality, if you build something, the chances are that someone else may have already built it or ‘they’ (being your market) may not in fact…Posted on .
Sales & Marketing
In our ever connected, “always-on” world, have you ever stopped to wonder what it takes to keep someone satisfied and engaged with your brand online? And in particular your website? When we look at how long an average user spends on a web page, business owners and marketers are faced with a window of opportunity…Posted on .
46 years after the world was first introduced to the internet, the way that we interact with the online world has come a long way. With over 1,210,000,000 websites worldwide and growing by the millisecond, online interaction has in fact become a central component of our day-to-day lives. However, despite the world’s online population spending…Posted on .
It’s important to develop a product positioning strategy to influence how your product is perceived and positioned in the market. Product positioning can be made easier through effective branding. Take Toyota and Lexus for example, which are both car brands of Toyota Motor Corporation with very different positioning strategies. A Toyota Camry and a Lexus IS may…Posted on .
In today’s market, there is an increasing number of marketing and advertising channels available. This is resulting in intensified competition as companies try desperately to “cut through the clutter” to gain customers’ attention and dollars. As competition increases, what makes some companies triumph whilst others flounder and fail? The answer lies in branding. In most…Posted on .