It’s important to develop a product positioning strategy to influence how your product is perceived and positioned in the market. Product positioning can be made easier through effective branding. Take Toyota and Lexus for example, which are both car brands of Toyota Motor Corporation with very different positioning strategies. A Toyota Camry and a Lexus IS may…Posted on .
Reload Consulting Blog
Well, we were right…kind of. Around 15 months ago we made the prediction via Twitter that the Australian Dollar would hit US $1.10 by Christmas. At the time the Aussie dollar was buying around 90 US cents and opinion was split over how high it would go. Sadly, it didn’t quite reach the $1.10 mark…Posted on .
In today’s market, there is an increasing number of marketing and advertising channels available. This is resulting in intensified competition as companies try desperately to “cut through the clutter” to gain customers’ attention and dollars. As competition increases, what makes some companies triumph whilst others flounder and fail? The answer lies in branding. In most…Posted on .
Time and time again we hear business owners say “we’ve had a business plan in the past, but it didn’t work” as justification for not writing a business plan. Whilst there’s no doubt that business plans can sometimes fail, the reasons for this are usually linked to the development or execution of the plan, rather…Posted on .
Businesses go through good times and bad times. The economy goes up and down. Market sentiment rises and falls. Throughout all this, the companies that survive are those that constantly innovate. Stagnant companies get found out, particularly during economic slowdowns, when competition for consumers’ dollars becomes more intense. During these times, innovative companies are able…Posted on .