Brendan Lidster, the Operations Manager of Reload Media in Asia-Pacific, shuttles back and forth between Australia and the Philippines twice a month. When asked what airlines he considers when purchasing his air transportation, his immediate answer was “Qantas”. Brendan is just one of the countless Australians who hold Qantas as their top-of-mind air transportation provider….Posted on .
Reload Consulting Blog
Marketing is an essential element for business growth and success, which is why businesses allocate significant budgets to marketing activities that will get their brand in front of more eyeballs and drive more sales. But many businesses are ‘flying blind’, not understanding what channels are contributing to marketing success and which are simply not the right fit and/or…Posted on .
Marketing has always been focused on the buyer. With digital now impacting consumer behavior and purchase decisions through multiple touch points, businesses will need to adjust or be left behind. Studies now indicate that modern day consumers are using multiple devices before they purchase. According to the Sensis 2016 Social Media Report, Australians own…Posted on .
In order to compete in an ever-changing business landscape, it is important for business owners and managers to stay on top of innovations, business trends, and new and improved ways of doing things. This allows for adaptation in line with external changes, and can lead to identification of opportunities for increased efficiencies and improved processes….Posted on .
Based on data from the Australian Bureau of Statistics, there are 24,112,009 million Australians as of June 27, 2016. Fifteen million of which (as of February 2016), have a Facebook account according to Vivid Social Research Division. That’s a little over 62% of the total number of Australians. By any standards, that’s plenty! And…Posted on .