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Website Consulting

Not sure where to start with building or improving your website? You’re not alone!

We understand that conceptualising and developing the details of your website vision can be complex and time consuming, especially with the multitude of factors coming into play around target markets, usability, functionality, technical specs and integration with your database and marketing channels. For this reason, Reload Consulting provides website consulting services to transform your idea into a clear, comprehensive and complete set of instructions for use during the development of your website.

The following model depicts our process for taking your website from the initial concept through to the final product.

Direction User Testing Website Specification Wireframing Functional Scoping Website Strategy Document Design Agency Introduction Design & Development User Acceptance Testing Review


To begin the process, Reload will work with you to understand your objectives for the website, how the site fits in with your overarching business and marketing goals and who the website will be targeted towards. From there we develop a clear project plan, setting out your key objectives and areas of particular interest for the project.


User Testing

If you have an existing website that you feel could benefit from some improvement, user testing is highly valuable. It allows you to gain an understanding of potential issues and improvement opportunities by observing your website users’ behaviour and perceptions of the site within facilitated user testing sessions.


Website Specifications

As part of the website specification process, our experienced team will recommend an effective information architecture which outlines the overarching website structure (sitemap). This stage is important to determine the most logical flow of information within your website.



Wireframes show the developer how items should be laid out on each page of the website. This is important in ensuring the final layout becomes as user-friendly as possible. These wireframes are used as blueprints for developers to ensure the site is built to your overarching website strategy and specifications.


Functional Scoping

The functionality of your website is a key component to gaining a strong position within the online market. Our expert consultants can provide full functional scoping, including the development of wireframes and technical specifications to ensure that all elements of your website align with the needs of key stakeholders and your market.


Website Strategy

The website strategy document compiles the findings from the Website Specifications, Wireframing and Functional Scoping stages and incorporates this information within a comprehensive strategic recommendations document. This document also outlines strategy for content, conversions, SEO site requirements and performance tracking.


Design Agency Introductions

Following the development of the Website Strategy, Reload Consulting can recommend our trusted development agencies that will be able to develop the system to meet the requirements outlined in the scoping document.


Design & Development

Websites are an incredibly important part of a business and elicit user perceptions regarding the business. In collaboration with our trusted design and development partners, our team can project manage the development or redevelopment to ensure your development project stays to time, functionality, brand and budget requirements.



The next stage involves User Acceptance Testing (UAT) of the staging website. This stage is critical to ensuring the site functions and looks as intended and outlined in the brief. A testing management tool is implemented during this phase to ensure all site issues are shared with the developer and fixed before launching the site for public access.



After and during testing, the site will be reviewed to ensure it is ready to move to a live environment for public access. This stage is the final check to ensure your website is perfect for launch. After the launch, Reload can further review the website’s performance data to determine if any alterations are necessary.


At the conclusion of the Website Consulting process you will have a live website that has been built with your target market, business goals, branding, usability, conversion, design and functionality in mind.

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