Hayley is a Business and Marketing Consultant of Reload Consulting.

Hayley Vale is one of the passionate experts who make up the Reload Consulting team. Hayley brings to the table a stack of consulting experience from Australian and global industries; and is energised by helping businesses and the people behind them flourish. Hayley works diligently to understand how businesses should put their best foot forward to overcome problems or react to a market opportunity.

Hayley’s consulting journey began in 2013, when she was on the ground partnering with local refugee entrepreneurs to advance their small businesses. This ignited her interest in helping overwhelmed business leaders with growth, strategy, and execution. After this experience, Hayley flew across to Sweden and Austria for an extended period, developing her understanding of cross-cultural marketing and global leadership. Then she flew to attend case competitions in Bangkok then Florida, consulting for Entertainment, Construction and Medical Technology industries. Around the world, Hayley became comfortable offering creative and logical recommendations to both small firms and bigger market players.

Striving to use her skills for impact, Hayley was awarded 1st Place at the Deloitte FastTrack Innovation Challenge in 2015, after she and her team developed an e-commerce strategy for Deloitte Australia to reduce waste in the Australian construction industry. Alongside another team, Hayley additionally won the People’s Choice Award 2015 at the Department of Transport and Main Roads, for developing a user-friendly IMC campaign to curb dangerous driving. Hayley also took out 1st place at the Heavener International Case Competition in 2016; where she and her case team developed two leading-edge action plans for two global companies to succeed despite intense market disruption.

Her desire to go the extra mile and more, then won Hayley the Queensland University of Technology Medal in 2016 for penning a first-class honours thesis in the area of not-for-profit marketing. She represented the top of her class for Social Marketing (the application of commercial marketing to solve social problems) after developing a strategy for the Department of Environment and Heritage Protection. Over the last 3 years, she’s developed a love for linking real-world business to academia, as a sessional academic at the Queensland University of Technology; equipping students to consider client needs, risks and implementation steps. In recent years, Hayley has worked in executing digital marketing (gaining exposure to the digital advertising world), and immersed herself in leadership development and community contribution.

Connect to Hayley over LinkedIn if you want to catch up to discuss the latest in business strategy thinking, or if you’d like to involve her on any upcoming business, digital or marketing-specific projects. 

Demonstrated Experience

Hayley enjoys consulting in both private and public sectors, domestically and internationally. Alongside the team, she has delivered multi-faceted market research, persona profiling, customer journey mapping and a website information architecture for the State Library of Queensland. Hayley’s also offered website advisory, messaging strategy workshops, industry analyses (for feasibility) and business growth retainer work for several growing start-ups in Queensland. Prior to Reload, Hayley delivered an action-focused digital marketing strategy to Domino’s Australia. Other previous marketing clients of hers include Aurizon, where she contributed tactical marketing; and Suncorp Bank; where she helped develop a long-term product plan to cater for digital disruption.

  • Marketing strategy and execution advisory
  • Social marketing planning
  • Not-for-profit marketing
  • Market research and analysis
  • Customer journey mapping and persona profiling
  • Messaging strategy
  • Website usability and advisory

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