Conversion rate optimisation (often known as CRO) is the intentional process of improving your website to convert more visitors to leads or customers. An important part of this is understanding what your website visitors are looking for, to be able to address their information needs in a way that funnels them through the site, leading to an increase in online sales, enquiries, or any other desired action on your website.
Our team can work with you to identify your conversion goals and develop a plan to optimise your website, maximising your website traffic. This is typically is achieved using one of two methods:
- A/B Split Testing – testing two versions of a page that are identical except for one variable, using live traffic to your site.
- Multivariate Testing – comparing multiple variables to uncover more information about how they interact with one another.