Survey Research can be an efficient and cost-effective way to gain first-hand information on market trends, consumer perceptions, or the viability of particular offerings.
Markets, consumers, and technology are in a constant state of change, and the qualitative or quantitative data that survey research can uncover can be used to add weight to your business’ strategic direction or organisational goals. We also often see survey research being used to encourage organisational change, in order to match changing market needs (e.g. transitioning to ecommerce).
If you need fresh, first-hand research or data, or if you wish to investigate in-depth details and insights that are not already available, survey research can bridge the information gap to deliver the understanding and insights you need.
- Can be relatively cost-effective and inexpensive, particularly online surveys. Often incentives are involved and some recruitment costs, however, if you are recruiting from your own database the recruitment expense can be eliminated.
- Is helpful for understanding the characteristics of a large target group of people. The scalability of survey research offers incredible breadth, leading to more accurate insights.
- Is flexible in terms of format and delivery (i.e. online surveys, email surveys, social media surveys, paper-based surveys, face-to-face surveys, or telephone surveys). You may select a prefered method, or require a mixed-mode approach, depending on the audience you are trying to reach and your objectives.
- Allow for accurate and dependable data that can be used to inform important business decisions. The anonymity available through survey research allows responses to be honest, as the respondents are reassured of the confidentiality.
- Can be conducted quickly, allowing you to get the insights you need within a relatively short timeframe.
- Can be quick to analyse, particularly when the questions are primarily quantitative. Of course, the more in-depth the research and the more qualitative insight needed, the longer the analysis stage will take.