Similar to a Mission Statement that identifies the “what” and “who” of your business, a Vision Statement goes a step further and looks at the “why” and “how”, capturing the direction you want to take your business in a succinct, compelling, and inspiring way.
A great Vision Statement provides internal stakeholders (i.e. management and employees) with clarity around the direction for the business and what they can expect it to look like in the future. It also provides external stakeholders (i.e. customers and partners) with clarity around the core brand values and how this plays into shaping the future of the business.
When creating your company vision, it is important to consider your business goals and objectives, and your corporate values. Depending on your requirements, these elements are often fleshed out and defined during our service delivery.