Digital transformation is a fundamental change to your business, its operations, processes, and competencies, which is driven by the strategic integration of digital technologies. Digital transformation looks different for every business. However, what remains constant is the impact that it has on how the business operates and how it delivers value to its customers.
Digital transformation is about far more than the technologies being integrated. It requires a shift in corporate culture towards a ‘digital first’ mindset being prevalent throughout the entire organisation. In order to achieve this, it is important to engage key stakeholder groups along the way and ensure there are stakeholder communication strategies in action from the very beginning.