Why Does Digital Strategy Matter?

Digital Strategy although critical to a business’ execution of digital marketing, can be a quite a challenging area to understand and define for your business.This article aims to shed some light on the details and outline exactly what it is and isn’t, why it is important and what it can do for businesses. So what is…

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6 business tools that we love

One of the most prominent commonalities among small business owners is a general lack of time and resources. If you’re running your own business, then you are no stranger to the juggling act that comes with wearing so many hats. Thankfully, there are a number of great business tools available that are designed to improve efficiencies and…

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What You Need to Know About Market Research

In 2005 Evan Williams and Biz Stone decided to invest in Odeo – a platform to create, browse and share podcasts. It was their belief that podcasting could become a conventional way of sharing news, opinions and all sorts of information. Today podcasting has become widely used; but at the time, Williams and Stone were…

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8 popular business models – which is right for you?

Starting a business is never easy and (as much as we may often wish there would be) there is no cookie-cutter approach for doing so. There are countless things that should be considered, such as what kind of product to offer, the finances required, the staffing needed to run the business, and so on. One of…

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Essential Things to Remember When Building a Brand

When I need to purchase something online, including hard to find items, my first instinct is to look on Amazon.  I like buying from Amazon because of the range of products that are available on the site. It also helps that the items are offered at a lower price in comparison to the same products…

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