Why “Managing Up” is Good for Your Staff and Your Business

When many think of ‘managing up,’ mostly negative connotations spring to mind. Many perceive it as a blatant attempt by ‘brown nosers’ to make themselves look important or a better performer in front of their boss, often at the expense of others. This isn’t managing up. This is performance dishonesty. Managing up, when done well,…

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Why Should My Business Have a Blog?

Building a successful business blog can be quite a challenge and can require a great deal of time and effort. A business blog is usually kept on the business’ website and there are a number of benefits of having this blog. A channel to promote your business; Educating your readers on specific topics; Helping your…

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The Great Social Media Bubble

Social Media is overrated. There, I said it. In fact, Social Media is well on it’s way to becoming the next economic bubble. And what’s remarkable is that we’re only just a decade on from the dot com burst, which saw Internet stocks wiped of close to three quarters of their total value in a…

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Effective Communication: Why it Matters

Effective communication at all levels is fundamental to organisational success. Everybody in an organisation is accountable for their own communication which is why organisations need to make sure that their employees are properly trained in effective communication techniques. Below is a list of techniques that we’ve found useful and encourage our clients to adopt in…

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Product Positioning: Stand Out From the Crowd

It is important to develop a product positioning strategy to influence how your product is perceived in the market and where it is positioned. Product positioning can be made easier through effective branding. Take for example Toyota and Lexus which are both car brands of Toyota Motor Corporation that have different positioning strategies. A Toyota Camry…

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