Website Usability – Make or Break

In our ever connected, “always-on” world, have you ever stopped to wonder what it takes to keep someone satisfied and engaged with your brand online? And in particular your website? When we look at how long an average user spends on a web page, business owners and marketers are faced with a window of opportunity…

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From Idea to Launch – Strategic Planning for Websites that Convert!

46 years after the world was first introduced to the internet, the way that we interact with the online world has come a long way. With over 1,210,000,000 websites worldwide and growing by the millisecond, online interaction has in fact become a central component of our day-to-day lives. However, despite the world’s online population spending…

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The Conscious SME – Why SMEs should invest in CSR

There is a common misconception among SMEs that Corporate Social Responsibility (CSR) is purely about philanthropy and that incorporating a CSR strategy will be too costly of an activity. There is some validity to the conception, as CSR does involve philanthropy and it does require a dedicated budget, however it also goes beyond philanthropy to…

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Getting Started on a Shoestring

You’ve identified a gap in the market, you have an idea, but investors aren’t interested. Question: What is a cash-constrained entrepreneur to do? Answer: Shoestring. Starting a business on a shoestring budget is becoming one of the most popular ways for entrepreneurs to launch their dream ventures. Shoestring Startups, also known as Lean or Bootstrap…

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10 Things I Learnt From My MBA

In the time that’s passed since I completed my MBA, I’ve been asked two questions quite frequently: 1) Was it worth it? 2) What’s the number one thing you learnt? The first question is easy; absolutely. The connections, discussions, and critical thinking you get from undertaking an MBA in the world’s top 15 makes the…

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