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Market Research

Uncover insights and gain a deep understanding of your customers and the market in which you operate

You are here Home > Services > Market Research

Understand Your Market for Data-Backed Decision-Making

Our experienced consultants help businesses gain comprehensive market insights to better inform business decisions and strategy. We deliver actionable interpretations of data to give you the answers and direction you are looking for.

Our team has undertaken rigorous and innovative research projects for many businesses, to uncover meaningful truths about their market. Our Market Research and Insights services help businesses build stronger and more compelling business cases, make more strategic marketing decisions, increase customer engagement and improve targeting, explore new markets, and provide superior customer/user experiences.

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Understanding and Insights that Inform Solutions

We apply the most suitable research methodologies to get the insights you need, to inform whichever decisions you need to make or strategies you need to develop.

Key benefits you can expect from your Market Research and Insights project include the following.

  • Uncover answers about what customers think, feel, perceive, do, and consider influences or barriers. Knowing insights at this level helps businesses offer exceptional customer experiences, online and offline.
  • Empower your team to deliver more effective, data-backed strategies business-wide; including across your website, marketing strategy, digital strategy, content, and sales processes (and more). 
  • Prove or disprove assumptions or hypotheses, and provide validation for a concept/opportunity to launch into a new space or market. Market research requires some short-term investment to save valuable resources over the long-term.
  • Where multiple research initiatives were conducted, or if both quantitative and qualitative research was delivered, businesses receive collective and even deeper insights about the research area.

Research Methodologies

We can deliver Market Research services to businesses across any industry, to uncover insights that address research questions regarding any market, customer or stakeholder group. We tailor our research approach based on your objectives and requirements, and can apply any combination of the following methods.

Surveys

Surveys can be conducted online or by using traditional methods, and can retrieve valuable qualitative and quantitative data from a range of groups. We can help manage the entire survey process, to gain information on market trends, consumer perceptions, or the viability of particular offerings. Our surveys and question design are completely tailored to your research needs and objectives.

Focus Groups

Focus groups involve talking to a sample of representative users, allowing them to openly discuss their opinions about the area of research. We utilise best practice research methods for the focus group facilitation, which results in increased response depth and reasoning for responses, whilst ensuring that accurate and unbiased research in gathered for objective results.

Depth Interviews

Depth Interviews allow for more detailed opinions to be gleaned from a sample of representative users, who are met individually to discuss their opinions about the area of research. Interviews can raise issues that may not have been considered, or that people may feel uncomfortable discussing in a group setting, providing useful and/or thought-provoking qualitative insights.

Industry and Competitor Analysis

Competitor evaluation provides an effective way to measure the industry conditions and identify ways to strengthen your market position. We can undertake benchmarking evaluations to compare your business, processes, and operations to your competitors', to understand your strengths and weaknesses within the market.

Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) helps understand what your website visitors are looking for and identifies what is preventing them from taking action. We can work with you to identify what needs to be done to optimise your website and ensure the money you're investing in marketing and advertising to send traffic to your website is driving a return.

Feasibility Assessment

Feasibility Research examines market demand, opportunities and potential risks associated with a new product, service or business concept, to measure the ability and likelihood for it to be successful. We take the necessary steps to consider all affecting factors and determine the potential positive outcomes and potential risks, before you invest further resources.

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We have worked with companies across various industries in Australia and around the world.

QUT
Signet
Pizza Capers
Queensland Government
Powerlink Queensland
Real Estate Dynamics
Silvershop
Montrose
Hastings Deering
DMA Partners
City Fertility
Aether Brewing
Tree of Knowledge Training
eBoss
Civil Society Water, Sanitation and Hygiene (CS WASH) Fund
Energex
Lockyer Valley Regional Council
goa
Client Stories

Have Some Questions About Market Research?

See our FAQs below, call our team on 1300 714 146, or complete the form at the bottom of the page.

  • How do you source research participants?

    The recruitment approach we take is dependant on your research goals and the questions you need to be answered.

    In cases where customer insights are needed from people who are familiar with your brand and offering, we can manage the recruitment of participants from your own database.

    When you are looking to glean insights from people outside of your customer base and want a more objective opinion, we work with research panel providers to recruit participants that match your desired sample frame.

    With either approach, we first profile the desired participant characteristics and criteria to develop a clear sample frame and utilise screening methods as part of the recruitment process.

  • How long does a research project take?

    The duration of a research project varies based on a range of factors, including:

    • The type of research
    • The scale of the research project and size of the sample frame
    • Participant response time
    • The depth of insight and analysis required
    • Reporting requirements

    For example, a simple online survey project or a standalone focus group project may take between 4-6 weeks, whereas a project with multiple focus group sessions may take 8-12 weeks.

    In cases when multiple research methodologies are required, the timeline can vary greatly depending on the scope and complexity of the project.

  • How much does it cost to conduct market research?

    The cost of market research varies case-by-case.

    Key factors that contribute to the cost of a research project include:

    • The number of participants and how they are to be recruited (recruiting via research panels incurs additional costs, typically based on the number of recruits)
    • The level of involvement required from the participants (this and the number of participants will influence the value of any incentive that needs to be offered)
    • The scale of the research and methodologies being used (this impacts how much time and resources need to go into the planning, facilitating, and analysis stages)

    If you would like to know more about potential costs, please get in touch and we’ll be happy to chat with you about your options.

Want to Discuss How We Can Help Uncover Meaningful Insights for Your Business?

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