Market Research and Insights

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Market research is an invaluable step in understanding your industry, market, and customers. Whether you need to inform your strategy, explore new markets, better understand your customers and stakeholders for greater engagement and better targeting, or measure performance, we can deliver a tailored market research service that will provide you with the data and insights you need.

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We have experience in the following research methods

Focus Group Research

If you have a need to better understand your customers or stakeholders on a deeper level than the information that can be gleaned from a survey, then focus group research may be exactly what you need. Qualitative focus group research provides access to rich and complex processes of an individual's experiences.

Depth Interviews

Depth Interviews provide rich, qualitative data. If you need deep insights that uncover thought-provoking insights into people’s thoughts, feelings, and perceptions, or if you want to uncover the deeper effects of a potential project, Depth Interviews can provide the level of insight you need.

Survey Research

Surveys can be an efficient and cost-effective way to gain first-hand information on market trends, consumer perceptions, or product viability. If you need fresh, first-hand research or data or want to investigate in-depth details and insights that are not already available, survey research can bridge the information gap to deliver the understanding and insights you need.

User Acceptance Testing

User Acceptance Testing (UAT) provides an opportunity to test with people who will be using the site or platform regularly, to ensure that the end product works for the intended user. Depending on your research goals, scope of the research, or budget requirements, we can conduct User Acceptance Testing using different methodologies.

Conversion Rate Optimisation

If you are investing in marketing and advertising to send traffic to your website but are still not seeing results in terms of conversions coming through, you may need to look at your website to see what is preventing your visitors from taking action.

Secondary Research

We can apply our expertise to collate and analyse information and data gathered and published by others, to gain insights into your market and/or industry. This can often be a good first step, before undertaking primary research methods.