Market Research and Insights

Surveys

Surveys can be conducted online or by using traditional methods, and can retrieve valuable qualitative and quantitative data from a range of groups. We can help manage the entire survey process, to gain information on market trends, consumer perceptions, or the viability of particular offerings. Our surveys and question design are completely tailored to your research needs and objectives.

Focus Groups

Focus groups involve talking to a sample of representative users, allowing them to openly discuss their opinions about the area of research. We utilise best practice research methods for the focus group facilitation, which results in increased response depth and reasoning for responses, whilst ensuring that accurate and unbiased research in gathered for objective results.

Depth Interviews

Depth Interviews allow for more detailed opinions to be gleaned from a sample of representative users, who are met individually to discuss their opinions about the area of research. Interviews can raise issues that may not have been considered, or that people may feel uncomfortable discussing in a group setting, providing useful and/or thought-provoking qualitative insights.

Industry and Competitor Analysis

Competitor evaluation provides an effective way to measure the industry conditions and identify ways to strengthen your market position. We can undertake benchmarking evaluations to compare your business, processes, and operations to your competitors', to understand your strengths and weaknesses within the market.

Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) helps understand what your website visitors are looking for and identifies what is preventing them from taking action. We can work with you to identify what needs to be done to optimise your website and ensure the money you're investing in marketing and advertising to send traffic to your website is driving a return.

Feasibility Assessment

Feasibility Research examines market demand, opportunities and potential risks associated with a new product, service or business concept, to measure the ability and likelihood for it to be successful. We take the necessary steps to consider all affecting factors and determine the potential positive outcomes and potential risks, before you invest further resources.