The Website Strategy process considers your goals and objectives, target market, and other requirements to deliver a comprehensive scope or ‘blueprint’ that can be used to guide the design and development of your new site. This ensures your website is designed to deliver the best customer experience, facilitate conversions and achieve your goals. It also factors in your future plans, to ensure all current and future systems will be able to interact efficiently. A Website Strategy minimised room for error during the design and development stages and ensure you have the right structure in place when considering opportunities for future expansion and functionality requirements.
Website Strategy and Scoping
Scoping your complete website or system requirements
A Website Strategy might typically include...
Information Architecture
We can map out a recommended Information Architecture (sitemap) for your new website. This involves identifying the most logical structure by which to organise the content on the site, to ensure an optimal user experience that will guide users towards conversion, while addressing their information needs for self-qualification.
Functional and Technical Requirements
We can scope out all the functional and technical requirements for your new website, in line with your goals and objectives, target market, and other requirements (such as capabilities, systems integration, future plans, and more). This ensures your new site will be developed with every requirement and consideration factored in.
Wireframes for Page Templates
We typically create wireframes of key page templates based on the confirmed Information Architecture, to visually represent the layout and functionality requirements for the site, supporting the documented requirements. This doesn't dictate design, but will ensure the designer lays out the pages in line with user experience best practice.
What our Clients Say
"I approached Reload Consulting as I was starting up a software business and knew very little about marketing. The work that Reload delivered helped to give us a clear marketing and web design plan. The result of this was less sleepless nights for me as I can rely on their expertise and exceptional language skills. One thing that I particularly liked was how easy it was to work with Reload, with Sahlia as my point of contact. We both had a clear vision of the setup and marketing process and I am very happy with the result. Overall, I found the experience way above my expectations and would recommend Reload Consulting to any business that needs help increasing sales and defining their business to their target market."
David Balkin - Founder of eBoss