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UX and Usability Consulting

Applying leading techniques and leveraging insights to improve the user experience of your website or platform

You are here Home > Services > UX and Usability Consulting

Improving Performance Through a User-Centric Layout

We deliver user-centric and intuitive solutions that improve user engagement, customer experience, satisfaction and conversions across digital touchpoints.

We have worked with many businesses and government organisations to improve the performance of websites, apps, and other digital products in line with industry-leading standards. Our UX and Usability Consulting helps businesses to optimise their digital presence and offer a superior online brand experience.

Identify the Changes that Will Help Achieve Your Goals

The ultimate goal of any UX and Usability project is to end up with a digital experience that enhances the customer and user experience, helping you to achieve your business goals.

User Engagement Icon Conversions Icon Credibility Icon Concept Validation Icon
Engage & Retain Users Increase Conversions Gain Credibility Validate Concepts
Putting the users’ needs and behaviours first ensures a positive and fulfilling experience, encouraging them to further engage with your site and content. Effective UX design compels users to interact with content, buttons and webpages, and makes it easy and enjoyable for users to progress to conversion. A positive experience that consistently alignes users’ needs with your product or service increases users’ trust helps to build credibility. Conducting iterative testing and gaining user feedback enables you to test any assumptions and ideas directly to determine their validity before implementation.
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Involving End Users to Create a Usable Interface

Creating a usable interface on your website, app, or other digital interface, requires first understanding what your users need and want. We offer a range of services, utilising leading techniques, to understand user requirements, perceptions, and behaviours, to inform strategic UX and Usability recommendations.

Heuristic Website Audits

We apply our experience and expertise to conduct a comprehensive audit of an existing website, spotting opportunities for 'quick win' improvements to enhance the user experience.

Online Tree Testing

Creating a test based on an existing or proposed menu structure, we gather user data on the ability to quickly and accurately locate key information on the website using the primary navigation.

Card Sorting Exercises

Card sorting exercises require users to sort a list of topics into relevant categories or groupings. This can help define the user’s mental map of your website and can contribute to a more user-friendly Information Architecture.

Usability Tasks & Testing

This method provides usability tracking as users perform a series of exercises, based on tasks that users would regularly have to complete on your website. This is a great way to test the navigation and layout of a site.

Cognitive Walkthroughs

Cognitive Walkthroughs involve users performing certain tasks while talking aloud as they try to complete them. This can help to identify any serious design flaws and gives insight into users' thought patterns.

Greeking

Greeking is used to assess the graphical usability of a page, by replacing on-page text with Greek characters. Users are then asked to locate various types of information on the page, relying on layout alone.

User Acceptance Testing Groups

We can gather qualitative insights into user psychology through interactive focus groups, during which users carry out a range of tasks on the website or platform, and then openly discuss their experience.

Conversion Rate Optimisation

Conversion Rate Optimisation uses a range of testing methods to identify where the user experience is failing to drive conversions. This informs simple yet powerful changes that increase conversion rate.

Information Architecture Analysis

We can evaluate the ability for users to locate topics within a navigation system and provide insights into how best content can be structured and categorised to enhance website navigation.

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We have worked with companies across various industries in Australia and around the world.

Aether Brewing
Hastings Deering
Civil Society Water, Sanitation and Hygiene (CS WASH) Fund
DTESB
Real Estate Dynamics
Lockyer Valley Regional Council
Queensland Government
Silvershop
Wrappt
Powerlink Queensland
Tree of Knowledge Training
DMA Partners
Bentleys
Energex
State Library of Queensland
QUT
City Fertility
Pizza Capers

Want to discuss how we can help improve the user experience of your website of platform?

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