How and Why You Should Build a Customer Profile

Why build a customer profile? To understand your customer of course! Understanding your customer is the first step in creating more effective products and marketing tactics. Stepping into the customer’s shoes will let you know what their pain points are in the customer journey; identify what their motivators are and how you can capitalise on…

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How to get the best value from your consultants

Finding a consultant, or a team of strategists, that you feel confident working with can be very difficult. The traditional consulting world is fraught with pitfalls and problems of its own, with many firms being slow to innovate and improve how they deliver real value. A big issue we see in the traditional consulting industry is…

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Our top reason why your strategy shouldn’t be based on competitors

  It’s one of the first things I learned in business: analyse the surrounding environment and competitors and from there, work out what your opportunities are. As you may already know, competitor analyses are useful as benchmarks, but we really shouldn’t rely solely on them, especially when developing a business and brand. Your desire to…

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Actionable steps to improve your web conversions

Having a website and driving conversions is great, but often we see most of the work goes into the development of the landing pages, and little work goes into maintaining and improving the conversion elements of pages and websites. Often when we enter into Conversion Rate Optimisation (CRO) projects with clients, we see a lot…

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Digital has disrupted – is your business ready?

Digital businesses are rapidly taking over the world, just look at the industry shakeup Koala Mattress is causing. In fact, a lot of these digital businesses have chosen to operate exclusively online, taking advantage of lower overheads, identifying competitive advantages fuelled by change and technology, and there is a growing trend of these businesses outgrowing some industry veterans. But…

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