How to Approach Strategic Planning for Websites

Design is important when it comes to your website but there are a lot of other elements at play when aiming to convert. For example, a logical layout of the site’s navigation, the location and design of calls to action and positioning of key conversion elements, to name but a few. Unfortunately, these critical elements are often overlooked in favour of aesthetics.

Of course, ‘conversion’ can mean different things for different businesses. An e-commerce site would consider a conversion to be a sale for example, while a non-e-commerce site would look at conversion as submissions of online request forms, calls to the head office, etc.

The best, sure-fire way to ensure that all elements are considered when developing a new website for your business is to develop a Website Strategy prior to diving into the design and development.

A Website Strategy considers your goals and objectives, conversion goals, markets, customer value propositions and more, combined with industry best practice to create a clear and detailed plan to then provide to the developers.

In many ways, it is a lot like a blueprint. Mapping out wireframes of all key pages and explaining functionality requirements in great detail, which ensures that the developers have a clear roadmap to deliver to you a website that is not only beautiful in terms of design, but also effective in terms of user experience and conversion.

The Infographic above provides a snapshot of what the Website Strategy process looks like from start to finish. If you have any questions or would like to learn more, please feel free to get in touch.