From Idea to Launch – Strategic Planning for Websites that Convert!

46 years after the world was first introduced to the internet, the way that we interact with the online world has come a long way. With over 1,210,000,000 websites worldwide and growing by the millisecond, online interaction has, in fact, become a central component of our day-to-day lives. However, despite the world’s online population spending 35 billion hours online each month, there are still a lot of businesses that are either yet to create their online presence or, if they have a website already, create an online presence that really ticks all the boxes.

Design is important when it comes to creating a website for your business, but there are a lot of other elements at play when creating a website that will convert. For example, logical layout of the site’s navigational structure, the location and design of calls to action and positioning of key conversion elements, to name a few.

Unfortunately, these critical elements are often overlooked in favour of aesthetics, with the focus being placed more on what ‘looks good’ rather than what provides the best user experience or what will lead site users through to conversion.

Of course, a ‘conversion’ can mean different things for different business models. An e-commerce site would consider a conversion to be a sale for example, while a non-e-commerce site would look at conversion as submissions of online request forms, calls to the head office, etc.

The best, sure-fire way to ensure that all elements are considered when developing a new website for your business is to develop a Website Strategy & Brief prior to diving into the design and development stages.

A Website Strategy & Brief considers your organisational goals and objectives, conversion goals for the website, target markets, customer value propositions and more, combined with industry best practice to create a clear and detailed plan to then provide to the developers.

In many ways, it is a lot like the blueprint that is developed before handing over to builders to construct a new building. Mapping out wireframes of all key pages and explaining functionality requirements in great detail, which ensures that the developers have a clear roadmap to deliver to you a website that is not only beautiful in terms of design, but also effective in terms of user experience and conversion.

The Infographic below provides a snapshot of what the Website Strategy process looks like from start to finish. If you have any questions or would like to learn more, please feel free to get in touch!