Our Insights

Building a successful business blog can be quite a challenge and can require a great deal of time and effort. A business blog is usually kept on the business’ website and there are a number of benefits of having this blog.

• A channel to promote your business;
• Educating your readers on specific topics;
• Helping your website rank better in search engines;
• Establishing yourself as an expert in your field; and
• A means of engaging with your target audience.

The more diligent you are in keeping your blog, the more effective it will be; however, if you don’t have the time and resources, a simple blog is better than no blog at all.

Know your audience

When blogging, it is important to know who your audience is and select content suited to them. This is important as the content you write will keep readers coming back to your blog. Your target audience will develop expectations for your blog and your reader loyalty will increase as you meet these expectations.

Be Consistent

Your company blog is directly related to your business and its brand and you need to make sure that the brand messages you are sending as a business and also as a blogger are consistent. Update your blog as frequently as possible without compromising the quality of the content for the frequency of posts.

Choose relevant topics

It is important that you choose topics that are current and relevant to your business and the industry you operate in. This will ensure that you are attracting the right audience and will spark interest in your readers.

There are also a number of additional online benefits for writing on relevant industry topics such as helping your business rank better in search engines through the addition of fresh relevant content to your website and through expanding your network of online links to and from your site.

Be Honest and Original

When writing blogs, give your honest opinion and don’t be afraid to incorporate your personality. You also need to make sure that you are original and not merely producing a simple list of facts or a news article that could be obtained from a range of other sites. Your style and tone of what you write will set you apart from others.

The effectiveness of your blog depends largely on the time and resources you devote to it and the strategies you implement in optimising your blog to have maximum online impact. It doesn’t matter what stage you are in developing a blog, there are always strategies to better utilise this resource.